I'm now
Virgin Atlantic Gold (as are several friends and family members)
What happened: For a period of only a few hours there was a promotion by which if you signed up for Virgin Atlantic's "Flying Club," you would get a complementary upgrade to their "Gold" Frequent Flyer Status. Its their top tier status, and normally, it would take 10 round trips to Europe in coach to earn it. But this morning, it was a free promotion!
Why it happened: This promotion originated with a small travel agency that was offering this promotion to individuals they wanted to encourage to book very expensive tickets. But, somehow, the promotional link got shared around the interwebs and I came across it this morning. Knowing it could close any minute, I signed up very quickly.
Alex, I signed up, but this smells like a loophole! What have you gotten me in to?Well, you're right! It was a loophole! A loophole that hopefully will stick and will get you "Gold" Status for the next year. Of course, because it was a loophole, Virgin Atlantic (VS) might also easily revoke this new status, but then none of us will be any worse off than we were before. We will have to let the dust settle for a few days to see what results. If you signed up for this, and you also have
American Express Membership Rewards points or
Diners Club Rewards Points, I would recommend transferring the minimum number of points possible into your new VS account (probably ~1000 pts). First, if for some reason VS decides to revoke all these new Gold Members, I think it will be a lot harder for them to justify revoking it from people that transferred points into their accounts, even if only 1000. Second, transferring points counts as a "qualifying activity" that will trigger VS to send you your welcome kit, which has lots of goodies, including your VS Flying Club Gold card.
Great, so I've got Virgin Atlantic Gold. What does that even mean? And I don't ever fly Virgin Atlantic, so how is this even relevant?
Well, first, it was free. And everybody likes free things. Second, if over the course of the next year you actually do fly Virgin Atlantic there are lots of perks, including priority check-in and access to Virgin's award winning, and extra-snazzy lounges. (Its important to note: Virgin America, is a separate airline, and is not at all related).
However, the more relevant perk of this is slightly more complicated. If this "sticks," the real value may be through a common process called "Status Matching" among the airlines. Put simply, airlines compete for your business and your loyalty. If you manage to gain "status" on one airline, some competitor airlines may be willing to "match" your status to their program to try and get you to bring your business to them. For example, Continental Airlines recently matched my American Airlines "Platinum" status with their equivalent "
Gold" status, even though I haven't flown on Continental in several years.
Now that you have this high-level "elite status" with Virgin Atlantic, which competes with several airlines that are more relevant for our purposes, we may be able to leverage that into a "Status Match" to a more relevant airline, like Delta or Continental, and this would be very useful! (think, baggage fees waived, priority check-in and service, free upgrades, etc). For Continental, this would carry over to its partners, United and US Airways too!
So, in the meantime if you did get this, sit tight, and considering transferring some Membership Rewards or Diners Club points into your account if you can.
I'm going to look into this more extensively and will get back to you.