UPDATE 2: Michael, who will benefit from the Status, but won't use the 2000 miles, mentioned in the comments on Gary's blog that you can donate 2000 miles to one of BMI's charity partners.
This struck me as a great idea and I looked into it! The charity "CLIC Sargeant" benefits families dealing with cancer, and will accept a 2000 miles donation (the minimum for Save the Children is 5000 miles). To do this, log into your newly created BMI Diamond Club account, click ways to spend miles, select "treats" and select "CLIC Sargeant" as your charity.
I don't know what it will convert into monetarily for this charity, but it is a nice finishing touch to an already free promotion...
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